A reality show about 7-11

Being a 7-11 cashier is not as bad as it sounds, not to me anyways. My boss told me when I first got hired. "This job is what you make of it." She was absolutely right. My attitude about this job is "Your not going to make very much money being a cashier at 7-11, on the other hand, nothing says you can't have a million dollars worth of fun."

The last few years have been very interesting for me. I've gone broke, been divorced, basically anything that could go wrong financially and career wise? Has. The truth of the matter? I don't sweat it one iota. I look at it this way. "God decided to hit the reset button on my life. He created this path for me to follow, and you know what? I'm going to pursue it til the end."

I've been throwing around a number of ideas the last few years. Collective Buying Power, Gorilla Marketing, Hyperlocal, Organic Growth..By now, I hope that people have sort of idea about what I'm talking about..Throw this into the mix. Reality television, reality in general, has become huge in today's market place. Television ratings for successful reality shows? Humongous. Las Vegas is a town that is 'ripe for the pickin's' when it comes to reality productions. Currently, their are a number of reality based productions, either running or in development, throughout the Las Vegas Valley. Think about this as a possible concept for a reality television program.

A hayseed from Kansas, who is down on his luck, gets a job at a 7-11 in Las Vegas. It doesn't sound very interesting at first glance. Go deeper! Think about all the stuff I blog about! Maybe it's better to say it this way. "What makes reality so interesting? The only answer I can come up with is PEOPLE." On any given shift (morning/swing) it's not uncommon to have 300-400 different people come through the store. 7-11 is a 'people factory'. What I would do? Pick out the most unique, attractive, funny..or whatever people want to see, and turn the spotlight on them."

I asked myself a few questions before I decided to add this post to my blog. What do people find attractive about reality? Answer: Other people.

Would you have enough diversity to spotlight. Basically, are their enough interesting individuals or stories to make an idea like this doable? The answer is a resounding yes! Demographics and target market will be explained upon request.

I was chatting with my friend in Kansas the other day about this idea. He asked me to sum up what I was visioning in a sentence or two. I told him this.."Think of it this way. Myself and a few others would be in charge of choosing character's to highlight. 7-11 would be the one thing that I would have in common with most of them. After that, we would start putting the spotlight on them. Telling their story. The great thing about 7-11? You see it all, from the hottest girl in town to the bum on the street. The show would tap into that diversity. Is that something a guy from Kansas would watch?" A moment or two passed before my friend answered. He then asked me this "You said their would be lots of beautiful women profiled?" I answered "absolutely." My friend then answered me this way. "Beautiful women, diversity, reality, that all seems so crazy. I can promise you one thing. I'd watch it. If for anything? Just to see what a Kansas point of view looks like in Las Vegas."