I don't know how new this term is? I'm starting to hear it a little more and more each day..'Going Gorillas'...People have different takes on just exactly what 'going gorilla' really means. I'm going to take a stab at what I think it means and why it will be important in the future of sales and marketing.
Anyone reading this blog knows exactly what my favorite thing in Las Vegas is! Vegas has a high concentration of beautiful women. Now imagine this..If some how a 'gorilla team' of these lovely women were assembled? Now your talking about a solid business strategy! Why? Call me an idiot, call me a chauvinist, at this point I could care less..I believe one thing in life is a certainty..Beautiful women bring good luck! I've believed this my whole life..
Sorry I got on my soapbox again, but I tell you! Being a single heterosexual male in Las Vegas is not an easy job. No matter what anyone believes:)
Think about this? A team is assembled, they would be dispatched to a number of different businesses in specific areas of Las Vegas. Collective Buying Power, plus a number of other marketing strategies would be offered.
EX: A current industry report, stated that Collective Buying Power accounted for 2.5 billion in revenue for year 2011..The same report also stated that future revenue projections for the CBP process would push 8-10 billion by 2015..Think about the projections for a moment ( 2.5bn 2011--8-10bn 2015)..That's 4-5 times revenue expansion in 3 years!
I will be the first to admit it, the web is flooded with a number of sites promoting the CBP process..The truth of the matter! Most of them will not make it! Because? Lack of an effective organic growth strategy. Creating an effective data base is the key for any businesses arrival! The 'gorilla team' I'm suggesting will be efficient in a number of organic growth strategies.
When I first started this blog? The goal was to share some of my life with everyone..A friend of mine from Kansas told me the other day.."I love reading your blog..I love hearing about all the beautiful women you see at 7-11! The question I really want you to answer? How do you make money at this thing?" I answered him simple and straight from the heart.."My mother always told me if your going to read anything, read the writing on the wall and try an interpret it the best you can. The writing on the wall is telling me this: Las Vegas + Hyperlocal + Collective Buying Power + Gorilla Marketing? Might be the formula for tremendous organic growth? If some how a person can spur some organic growth nowadays? Who knows what could happen?"
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