Tuesday, April 10, 2012

The last post for my blog about 7-11..

"I swear Boy Blunder, you are the biggest moron that I have ever known! How come you have so much trouble holding on to a job? You got fired again?" I had just broken the news to my cousin Sally in Kansas. Unfortunately, I'm now unemployed. It was my fault..I was reckless..And for that, I sincerely apologize. I know that they don't think to much of me right now, and I hope one day I can change their minds. When I first came back to 7-11, my soul purpose was to figure out a way to make a job like that different..Stretch the job as far as I could, so to speak. The people who own 7-11, they didn't really care about any of my ideas..But they never got in the way of them either..Anyways, I want to take this opportunity to thank my former bosses and co-worker's..It was a pleasure and I bare no hard feelings at all. My mother told me this a long time ago, it was after I got fired at another job:) "Jesus son! When are you going to stop acting like the village idiot? Do you know how embarrassing it is to have to tell people that you are my offspring?"

I chatted with a very intelligent Kansas guy today. He lives in Las Vegas, I'd been trying to meet up with him for quite some time..When I first started doing my research on him? I was astonished, at how accomplished he is..His specialty is hyper-local journalism. This gentlemen is the best in the business when it comes to hyper-local. Why is that so important to me? The last few years have been a time of change for me. Had to! I've been analyzing, pursuing, whatever you want to call it? Collective buying power..By now, most people are familiar with sites like Groupon and LivingSocial..Anyways, the process generated 2.5 billion in revenue for year 2011. Future revenue projections? By year 2015 analysts are predicting 8-10 billion! I'm 100% convinced that hyper-local is the future of CBP.

I was walking down Grand Canyon, on my way to INN-N-OUT for a Double-Double, when my phone rang. I looked at my caller ID, and when I saw it was him? I just about jumped out of my shoes. Anyways, we've gotten to know each other a little..I answer the phone, we exchange pleasantries, and then he tells me to give him my pitch. So I told him this.."The future of collective buying power is hyper-local. Here is what I'm envisioning. Put a site up, and then recruit a number of Guerrilla marketer's to help promote the site. But instead, of concentrating on a wide area. We narrow it down to a very defined area (hyper local). Picture this as a starting point. Start at Durango and Russell. Take Russell up to Hualipi. Take Hualipi all the way down to Charleston. Take Charleston all the way back to Durango..Durango back to Russell. This would be a nice little slice of SW Las Vegas. I don't know how many businesses are in this area? Most likely thousands. The area I'm pointing out is well populated, and it's a great part of town. Finding businesses for a service like this is easy..It just takes persistence. I've got tons of that! The trick is building an organic data base. If the right team is put together? Who knows how many you could get? I like the sounds of that. I can tell you one thing, this is my calling and I'll go to hell and back to try an make it work!" I had to let him know I mean business. Anyways, I asked him what he thought.."Hello are you their?" As usual the karma kings were looking the other way with me. My phone died during my spill:( so I have no idea how much he heard.

I like to think to myself a lot! After my phone died? I started thinking to myself..AGAIN.."A lot of people think you are a blithering idiot. The problem being? Most people don't understand what I'm talking about..Well, this guy? He knows exactly what I'm talking about, plus a 100x more. If some how I could get some direction from him. Who knows what would happen?"

One last thing, this is my last post for this blog..I promise everyone who is enjoying this blog. I'll be back soon with something 10x better..My blogging days are just getting started! Thanks..Rob Astle

2 comments:

  1. rob we fuckin miss you man sorry to hear about what happened.

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  2. I miss you guys too. I need to catch up with you and Vlad and the rest of the crew. Talk with later..Thanks for the kind words. Rob

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